Berry News


Community Residents Invited To Celebrate Agriculture and Learn About Berry Farming

October 31, 2016 – Oxnard, California : Reiter Affiliated Companies (RAC) is participating in the 2016 Ventura County Farm Day, an annual event hosted by non-profit Students for Eco-Education and Agriculture (SEEAG).

Farm Day participants will have the opportunity to visit Santa Rosa Ranch, operated by Reiter Berry Farms, between the hours of 10:00AM and 3:00PM on Saturday, November 5, 2016.

“Reiter has a longstanding heritage in Ventura County, and we are excited for the chance to share our history and innovative farming practices with local residents,” said Eric Reiter, vice president of operations for RAC. “We have planned a day of fun activities for both the adults and kids so that everyone can learn about the delicious berries grown in their backyard.”

While touring Santa Rosa ranch, guests will first learn about the genetics and research behind Driscoll’s berries as well as view the oldest and very first blueberry field operated by Reiter Berry Farms. They will also see and hear about traditional in-ground raspberries and how innovation and technology have influenced the future of farming with substrate (container) raspberries. The tour will conclude with an opportunity to sample Driscoll’s™ berries, and learn about Reiter’s farmworker health and wellness initiative, Sembrando Salud.

SEEAG, established in 2008, aims to help young students understand the origins of their food by bridging the gap between agriculture and consumption through its agricultural education programming.

Sample life on the farm, at Ventura County’s free Farm Day : L.A Times