Started by a family of farmers in California, our organization is now thousands of family farmers from across the world. We continue to embrace the Reiter family legacy as our organization is privately owned by the family and have introduced a professional management group to ensure we continue to guide ourselves with purpose, focusing on the caring yet innovative spirit of our founding farmers.

Today, Reiter Affiliated Companies remains committed to a grower model of operating – partnering with hundreds of growers across multiple geographies, to bring Driscoll’s berries to the marketplace. This model invites growers to be owners of their own businesses, creating generational opportunities for their families, while elevating their local communities. This ensures that local, family farming remains alive and vibrant, much like their own Reiter family farms. While the next generation of the Reiter family has stepped into operational leadership, they have also invited industry professionals to lead and manage the company, ensuring a steadfast focus on farming, people, and community.

Apart from ensuring a strong legacy of farming remains part of their operations, the company values of Honesty, Fairness, and Respect have remained a vital part of the company culture. The values have established a moral roadmap, guiding business decisions, behaviors, and conduct for generations. Those decisions have resulted in the company’s position as an industry leader, preferred employer, and a contributor and partner towards meaningful investment that enriches the quality of life for farmworkers and their families.