Berry News

Ventura County “Heroes for the Red Cross” Honored


On Wednesday, April 30, the American Red Cross serving Ventura County, recognized its 2014 Heroes for the Red Cross at an awards breakfast held at Spanish Hills Country Club. Representing five categories of local heroism, […] Read More

May 13, 2014

Precision Irrigation at Reiter Berry Farms


This video is a part of the water stewardship video series produced by the Ecological Farming Association. This video features Reiter Berry Farms in Watsonville, California. Farm Manager Frank Estrada discusses the farm’s precision irrigation […] Read More

September 25, 2012

DAN BALBAS – Berry Grower, Pajaro Valley

Pacific Institute

Dan Balbas is a berry grower for Reiter Farms, producing berries that are marketed under the Driscoll’s label. Over the last decades, groundwater pumping has exacerbated seawater intrusion into the area’s freshwater aquifers, which threatens […] Read More

November 27, 2011