Strategic Development

Strategic development is a fairly a new department within the RAC organization, however it’s role to the company’s future success should not be understated. With RAC’s ongoing expansion, Garland Reiter saw the need to appoint personnel whose primary objective would be to analyze information, plan and develop RAC for the long term.

Strategic Development focuses on designating how, where, and when the company should deploy their resources to best help them in the short and long term. With global “flattening” continuing the apply pressure to almost every industry, RAC plans on diversifying into the world wide market, and as well continually re-examining their current districts. The vice president of strategic planning notes that with so many variables such as land, water, transportation and fuel, one must look at the big picture to succeed.